Archive for June, 2014

The Importance of Content Marketing

Content marketing is the process of creating and distributing valuable, engaging content (including text, graphics, and video) with the intent of attracting and leading your target audience toward a certain action. With approximately 6 billion searches done on average each day on Google alone, a content marketing strategy is more important than ever to helping…

June Marketing Video: Five Social Media Content Ideas for Excellent Customer Engagement

One of the biggest social media marketing challenges is producing a consistent stream of content that engages customers. It’s not as easy as it sounds. You need balance and fresh ideas. Our new video goes through five types of content ideas, including:   Educating your readers Asking questions Repackaging or re-purposing content Incorporating visuals Making…

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