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Marketing Insurance Online – Why Insurance Agents Should Care

Marketing insurance online is one of the most beneficial tactics insurance agents can implement for their businesses. ¬†According to an article by Emily Delbridge, 20% of all consumers currently purchase their insurance online. 58% of Gen Y console insurers’ websites to gather information on insurance. 48% of Gen Y request quotes directly from insurance websites….

The Importance of Content Marketing

Content marketing is the process of creating and distributing valuable, engaging content (including text, graphics, and video) with the intent of attracting and leading your target audience toward a certain action. With approximately 6 billion searches done on average each day on Google alone, a content marketing strategy is more important than ever to helping…

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