Want to increase consumer awareness of your brand or build your email list? Running digital promotions is one of the best, low-cost ways to do that! We recently ran a contest for our client who runs Fox Hill RV Park & Campground in Baraboo, WI, and we increased the business’ Facebook fans by nearly 10% over the course of the contest. So imagine what digital promotions could do for your business!
Running digital promotions can be pretty easy. All you need to do is set up a form specific to the outlet you want to run the promotion on, and come up with a reasonable incentive to get people to participate. For example, if you’re asking people to submit photos of their trip at your hotel, a reasonable prize would not be a coupon for 10% off their next visit, but rather a free night’s stay. However, if you just want them to sign up for your email list, a 10% off coupon would be ideal.
One of the hardest things businesses seem to have trouble with is finding the right digital promotions platform to use. Here are some ideas:
- If you want to promote a specific item for sale or a page on your website, use Google AdWords. It’s free to set up an account, but you will need to pay for the advertisement. Facebook advertisements are another good option.
- For event promotion, use Facebook advertisements and press release platforms like PR Web. You’ll also want to promote it on social media using proper hash tags and linking.
- For social media contests, use ShortStack to create a Facebook contest. You can also increase your page’s likes by setting up a like gate on the platform or by using Facebook advertisements to promote your page.
- Give WSI a call at (866) 842-8063 to have our marketing staff create and manage your digital promotions. It’s a lot easier and less stressful than doing it yourself!