Fourth of July Marketing: Piggybacking 101
Fourth of July is just days away. Is your marketing campaign strategy ready? Piggybacking onto the holiday craze is a great way to get your brand out there under the disguise of Fourth of July marketing. But how do you do that?
How you adjust your Fourth of July marketing plan to fit into your brand image depends on what your business is, but don’t overthink it. Take a few of our ideas for a stress-free Fourth of July marketing plan:
- Use social media. Sure, you can launch a huge advertisement campaign, but you can also create a Fourth of July themed graphic with your brand’s logo on it. It’ll save you a ton of money and will still communicate with fans and potential customers. You can even create a Facebook marketing campaign for as little as $5 a day.
- Deck out your product in red, white, and blue. If you work for a pool company, it may not be possible to offer a red, white, and blue pool, but you could decorate your storefront or redesign your website for a few days. However, if you own a smoothie shop, how about having holiday-themed cups and straws for the day? However you deck out your product, make sure to take pictures and post them on your social media platforms.
- Run a contest. Whether it’s through social media or through your shop’s fishbowl for business cards, implement a contest into your Fourth of July marketing campaign. It’ll get people excited and inquisitive about your company and draw people in. Just make sure that the prize is worth the effort it takes them to enter.
- If possible, give out some freebies. Own a cupcake shop? Give out free flag-themed mini cupcakes. Have an e-commerce site? Offer free shipping for Fourth of July only. How about a free red, white, and blue polish change at your nail salon? Are you a graphic designer? Create a few free graphics for your clients. Again, this is another strategy that may not be possible for every business, but if you can swing it, try it. People love free, and they will connect your brand with fairness and affordability, which means they’ll be more willing to come back.
Have fun celebrating the holiday and running your Fourth of July marketing campaign!