Interactive marketing is the key to getting people engaged with your product or service. But how do you do that? Well, let’s look at the two segments of marketing: online marketing and offline marketing.
For online interactive marketing, the possibilities for interactive marketing come into play mostly on social media. It’s important to post relevant and entertaining information on these sites in order to get people excited about your brand. One of the easiest ways to get people excited is to run a contest. Whether that’s a photo contest, essay contest, or simply just a “Like this status to win” contest is up to you. As always, I suggest using ShortStack for this.
You can also ask followers to check in at your place of business (if possible) or to tag you in photos where your product/service is being used.
As far as offline interactive marketing is concerned, hosting an event is a great way to increase the hype surrounding your business. This could be an open-mic night at your restaurant, a free cookie day at your bakery, a product launch party, or even a golf outing. The key to interactive marketing is to just get your name out there and your product or service used by clients.